A 10-Week Coaching Program Developed and Delivered By A Product Manager For Product Managers


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Hello there!

Hey Friend!

This is Shobhit Chugh here....

If you are reading this, you are likely interested in learning more about the Intentional Product Manager Mastermind.

You have questions, I have answers. Now whether or not I can help you.....that remains to be seen!

So let's handle that first! 

Are you facing one or more of these challenges?

If so, this mastermind is for you!

  • You find that Product Management brings with it a LOT of busywork, and you don't have time to work on projects that truly move the needle for your product long term.  

  • You are continuously interrupted to fight fires, and you can never really focus on the long term.

  • It seems that you keep going from one meeting to another, most of which look like a waste of time.

  • You spend a lot of time and energy managing stakeholders. You struggle to influence these stakeholders and generate a sense of trust in you.

  • You feel like you are doing all the right things, but the job is running you, rather than you running this job. 

  • You've seen a lot of Product Management advice, but it doesn't seem to help you get significantly better every day.

  • You question if you are the only one facing these struggles? You worry about falling behind and want to know what those other "successful product managers" are doing.


How did this course come to be?

Let me quickly share the story of how this course came to me. 

I felt that I was in a hopeless situation because no matter how much effort I spent learning, I wasn't making the impact I set out to as a Product Manager.

I am now the Product Lead for Crashlytics at Google, running the world's most popular crash reporter for mobile apps. I now also coach hundreds of Product Managers every year through Intentional Product Manager.

What drives me is the realization that I had focused on the wrong things early on in my Product Management career. I want you to avoid making this mistake. 

Initially, I thought that being excellent at strategy, having the right prioritization techniques and customer research skills would mean automatic success in Product Management. So when I first started in Product Management, I sought to learn as much as I could. I worked 60 to 80 hour weeks. Studied how great companies had shaped amazing strategies. I learned all about the right way to prioritize. I tried to leverage all the proper customer research techniques.

And yet, I felt what I was doing was not enough. That all the advice I was reading and applying wasn't moving the ball forward. And that I was not moving fast enough. That ultimately, I was spending most of my time on project management rather than product management. 

Eventually, I secured the much-needed "aha moment. I realized that if I focused all this effort towards building soft skills, I will do much better.

That's when I decided to focus on my psychology, productivity and people skills.

From that point on, I focused on learning these skills and converting them into consistent practices that I applied every day. I started to work on myself and how I showed up on my job, with consistency, with intention, and with effort. 

Even with a lack of immediate success and a lot of changes around me, I persisted. I focused on celebrating small wins. And when I learned a practice, I started teaching other product managers. 

Anyone can learn some skills on occasion, but I was dedicated to converting these into practices that other Product Managers could apply. 

This dedication is why I started the Intentional Product Manager Mastermind. I first took the plunge and taught these practices to seven Product Managers. Seven people participated in the mastermind for over ten weeks. The engagement level, the value they had gotten (and express via testimonials and regular referrals) went above and beyond my initial expectations.

Since then, I have taught over 100 students and kept on refining the course to make sure you don't just learn these practices, but start immediately benefit from them.

So let's learn more about the practices.... 

What Can You Expect to Learn

The Intentional Product Manager mastermind is where you — along with ~10 of your peers — master five core practices that are crucial for success in Product Management. Here are the five practices you will learn in ten weeks.

☑️ Purposeful Presence

  • Purposeful presence or the art of making sure you can handle the pressures of product management with the right attitude. Think of this as the charger that helps you work through the demands of product management.

  • Purposeful presence enables you show up to every situation with the right mindset and right attitude. It helps you make sure that one bad meeting, email or interaction (and I’ve had a lot of those) does not blow up the rest of your day. 

☑️ Consistent Communications

Consistent Communication or the ability to communicate effectively in every situation you face as a Product Manager. This practice includes not just speaking and writing, but also active listening so that you can uncover the right information, understand underlying feelings, and avoid misunderstandings.

☑️ Meaningful meetings

  • Meaningful meetings or the habit of driving productive meetings that instill a high level of energy and engagement in your teams. Most PMs spend their days passively attending meetings that don’t amount to much. Once you master this, you can not just tolerate meetings, but start to use meetings as a tool to shape team culture.

☑️ Powerful Productivity

  • Powerful productivity or the act of designing your schedule strategically so you can achieve things that really matter. As PMs, the days are long, but the weeks and months are short. How often do you stop and reflect on what you achieved in that entire time? With this habit, you will become conscious of how productive you really are, make time for Deep Work, and take your impact to the next level.

☑️ Real Relationships

  • Real relationships or the art of building relationships that help you achieve your goals. The only way Product Managers contribute towards making your product successful is through other people. Building the right relationships is paramount. This practice enables you to identify crucial relationships, objectively analyze where you stand today, and take steps to move the relationship forward everyday. 


Hear from my students

Here Jeff Danzinger, Product Manager at Crayon shares his experience from the class


Why this course?

You might have found that most courses focus on giving you information. This course focuses on anchoring habits that set you up for long term success.

You will increase your confidence

I have written before about the Confidence-Competent loop. What this loop implies is that the more confidence we have over a skill, the more quickly we can get better at it. And the more competent we are in it, the more confidence we get.

I have designed each module such that you can apply one aspect of the practice right on day one, and immediately start to feel successful. And with the support of the community, you get more tips and tricks that help you move up the curve right away.

Being a good product manager requires comfort with discomfort. This is your chance to accelerate the confidence that enables you to have comfort with discomfort!

An active, engaged community

Most of us belong to many Product Management LinkedIn groups, Slack groups, local associations, etc.

So why do you need another community?

This one is different.

It's because we all go through the same shared experience of learning, reflecting on, and helping each other improve on Product Management practices.

We study together. We get together and have in-depth conversations about careers.

I've even had some students leave to start their own companies, and they are in constant touch with others. 

When we get together, we get to a level of meaningful conversations that other groups are not able to.

Career acceleration

The skills you build through the mastermind get only more critical the further you get in your career. I've seen them used in creative ways for immediate career acceleration.

I've seen students get immediate recognition from co-workers for applying these practices. 

I've seen participants improve relationships with co-workers and advocate for better role definitions.

I've seen students use the communication habit to excel at interviews.

I've seen students make decisions on their current job not being right for them. And then come out with a much more precise definition of what sort of role is right for them. All because of a renewed sense of confidence, and the support of the community they built.


Last, but not least, there's clarity.

Clarity might be an unexpected benefit from a course on Product Management habits.

Here's what happens.

The more you apply these practices, the more intentional you become (which is how I ended up naming the course).

This sense of intentionality leads to you reflecting on your goals and motivations.
The increased confidence, the community, and career success help students get a sense of clarity of what they want from their role, their career, and their life in general.


You will gain a better command of your job and your life

At Intentional Product Manager, there is one line that we repeat more often than any other line.

“From today we will run the job, the job will not run us”

The Product Management job has the potential to run your life.

But if you are Intentional, you can take command of your job. You start with small tweaks, and over time, by consistently applying them, you get to the next level of ownership, the next level of enthusiasm, and the next level of engagement with your job.

You are back in command of your job and your life.


Hear from one of my students

Daniel de Repentigny Product Manager at Pivotal


I have taught Product Managers at

Will you be next?

"Shobhit’s class provided the frameworks, tactics, real-world examples, and accountability structure to make tangible strides in my journey to become a more effective and confident PM - and that won’t stop after the course finished. I appreciated his dedication to preparing lessons and asking questions about our homework, as well as his flexibility to change the curriculum based on what the class wanted to work on."

Josie-Dee Seagren
Product Manager at Accenture

"As a relatively new PM I was pretty nervous about being unable to keep up with this class or unable to contribute meaningfully to the discussion. I was nervous that the lessons would be around skills that an entry level PM wouldn’t actually need to use, or have the opportunity to practice on a regular basis. My fears were completely groundless however-- it quickly became clear that this class would be very practical and perfect for people who are looking to make incremental improvements every single week. Our weekly meetings were incredibly valuable-- first, the lessons from Shobhit were very practical and informative and then the bi-weekly discussions around how the practice was going tremendously helpful in understanding how others in the group were applying the lessons and what modifications they were making. Hearing concrete examples of the practices “in the field” was a great way to trigger ideas for how to better apply it in my own work situation. I can’t recommend this class enough-- it’s a great opportunity to learn from a really experienced PM the habits that he’s applied over the course of his career to see success."

Sarah Laeuchli
Operations and Product Manager at Giant Otter Technologies

"Shobhit is clearly passionate about professional development and has curated his research and study into strategies to help PMs be most effective in their workplaces. This class is full of tips and tricks for PMs who want to be more intentional about their everyday interactions with colleagues and clients. In particular, I appreciated that Shobhit’s strategies were so approachable. "

Kim Karter
Product Management at Smartleaf

"I was worried about committing an hour each week for several months. “How can I possibly take so much time?” I wondered. I will look back to this course as a pivotal moment in my PM career. It’s easy to proceed on autopilot at job but this class was a welcome slap in the face of intentionality. Shobhit is the mentor you need to ask you “hey, why are you doing what you’re doing?” This class reminded me of the importance of intentionality - meetings having a goal, emails having a clear next steps, and even relationships having a clear purpose. I was surprised to realize how many bad habits someone can accumulate that you don’t realize you have until you take a class like this. Even if you work at a well regarded product organization, you can still benefit from applying intentionality to your product thinking. Good habits require thoughts and practice, and also require this class. I’d recommend it for anyone early in their career or anyone late in their career that does things because “that’s how they’ve always done them. The peer network that I developed was an unexpected benefit that I hope to nurture going forward. "

Sam Feldman
Senior Product Manager at TripAdvisor

"The Intentional Product Manager gave me an opportunity to connect with other Product Managers at similar points in our careers. Not only did we cover a wide range of topics in the course from state before strategy, to meetings, to relationship building, but each week we got time to practice and reflect on the material. This gave me the opportunity to learn and implement what I learned in my day to day job which I loved! It also allowed us as a group to share experiences, get advice, and learn from each other. I highly recommend this course to PM’s who are just starting out or those who are in the middle of their career and need a few other tools in their PM toolbox"

Emma Adelman
Ecommerce Product Manager, Converse at Nike

What You Get When You Sign Up

for the 10-Week Intentional Product Manager Mastermind Course

➡️ 10 Weeks of 1 Hour Live Coaching Instruction 

We spend an hour together every week learning and reflecting on these practices.

➡️ Weekly Q&A 

We will have time for questions, and to share when we will apply when we practice.

➡️ Daily Practice Prompts

You apply this practice everyday, and journal your experiences. 

➡️ Peer Accountability and Practice

I will pair you with one of your peers so that you get the most out of the practice, and have a sense of accountability to apply the practice every day.

➡️ Lifelong Network

Not only will you get to meet ten peers who work through the course material with you. You get access to our exclusive Slack community, and lifetime invitation to our exclusive online and in-person events.

➡️ Coaching Sessions Recording and Worksheets

All classes happen virtually, and will be recorded in case you miss it.  You ill have access to the worksheets for life.

($3000 VALUE)


Plus THREE Bonuses

Until the deadline expires!

BONUS #1: Habit Builder Program

($600 VALUE)

Six-month access to my weekly Habit Builder Program, so that you can keep building additional product management habits.

BONUS #2: Start A New PM Role At Ludicrous Speed Course

($400 VALUE)

Access to my How To Join A New Product Management Role At Ludicrous Speed that teaches you how to start the next PM role on the right foot. 

BONUS #3: Align With Your Manager Course

($500 VALUE)

Access to my Align With Your Manager Course that teaches why building your relationship with your manager is the most important relationship in your career.  Also learn how to understand your manager better, and then build a "good intent" based plan to build a stronger relationship.



Class starting times

Class options: starting 1. December 16th, Mondays 5 PM - 6 PM EST 2. January 7th, Tuesdays 11 AM - noon EST 3. February 7th, Fridays 9 AM - 10 AM est

Enrollment ends soon









Frequently Asked Questions

I expect you to attend every class (one hour per week) for ten weeks. Beyond that, it is up to you. Just 15 minutes a day enables you to put the time in applying the habits every day. The more you put in, the more you learn.

$997 including the bonuses

Plus don't forget the three bonuses

  • Six month access to my weekly habit builder program, so that you can keep building additional product management habits ($600 value)
  • Reverse engineer your manager course, so that you can make your manager your best ally ($500 value)
  • How to join a new product management role at ludicrous speed, so that you can start the next PM role you have on the right foot ($400 value)


That's $1,500K in bonuses!

$4,500 of value for $997.

You're saving more than $3,500 by signing up today! 


There are five practices taught over a ten week period.

So far 90% of students have gotten reimbursed from their employers. Even if you don't have a formal reimbursement program, just ask your managers! Most managers have been more than glad to invest in their employees.

Contact shobhitchugh at shobhitchugh dot com. I would love to hear from you

My planned start times for classes are as follows

  1. December 16th, Mondays at 5 PM EST
  2. January 7th, Tuesdays at 11 AM EST
  3. February 7th, Fridays at 9 AM EST

100% Satisfaction Guarantee 

Ask for your money back after the first two classes!

The Intentional Product Manager Mastermind Course has a full satisfaction guarantee. If you are accepted and do not like the first two classes, ask for your money back


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