I attended Boston Product's breakfast on the topic of user research. Here are my core takeaways from the event:
Opportunities for user research exist everywhere. Ideas came up included
Fighting for resources for User Research still seemed like an uphill battle for several product managers. One of the participants had to re-organize their role and make sure that they had 40% time dedicated to user research.
There are two ways to justify resources
Once you have done research, how do you share results? Lots of ideas here!
The main takeaway for me was the Product Manager and User Research own the responsibility of coming up with the "So What" and communicating that to the team, rather than the raw notes.
Always begin research with a hypothesis front and center. What's your current answer that you are trying to validate?
By doing so, you care clear on what you want to test and can shape the research to be much more effective.
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