User Research: takeaways from Boston Product breakfast

I attended Boston Product's breakfast on the topic of user research.  Here are my core takeaways from the event:

Opportunities to do research exist everywhere!

Opportunities for user research exist everywhere. Ideas came up included

  • Listening to support calls
  • Putting up surveys in the product and validating hypothesis quantitatively
  • Using LinkedIn and Facebook to recruit friends or friends of friends for user studies
  • Actually viewing user sessions with plugins such as Full Story and Appsee
  • Sales calls. Several Product Managers mentioned that they went to sales calls in exchange for being able to interview customers
  • Attending industry conferences
  • Malls, Liquor stores etc. Basically anywhere where your potential customers might hang out

Justifying user research can be tricky

Fighting for resources for User Research still seemed like an uphill battle for several product managers. One of the participants had to re-organize their role and make sure that they...

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9 Speed Bumps on the Road to Successful Customer Interviews


 

 

 

Customer development interviews are one of the best ways to get insights that lead to an amazing product. But that road to insights is often covered by speed bumps that can slow you down and throw you off course.

Initially you might hit all of these speed bumps. But with enough practice and reflection, you will get better at navigating them.

Here are nine lessons that I have learned in years of interviews, false conclusions, reading, trying to get slightly better the next time, workshops, notes and what not.

1. Know your goal well

Ask most people what their goal is in one sentence, and they will give you a laundry list of things they want to do during the interview.

With customer interviews, there are just three top level questions you are trying to answer. You must determine which question is the one you are trying to answer this this interview.

A) What is the real problem, and is it worth solving?

Here’s a typical scenario: We have a...

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