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Storytelling for Product Managers

storytelling May 04, 2019

Storytelling differentiates the average Product Managers from the awesome Product Managers. There is literally no other skill that comes close when it comes to differentiating PMs. Given that PMs lead by influence, not being able to tell a consistent, compelling story, is going to slow down your career progress.

I have been curious about how PMs come up with, and tell great stories. What differentiates great stories from mediocre ones? When should stories be used? And is there a “checklist” that you can follow to come up with an amazing story? Let’s get into it.

WHAT MAKES A STORY GREAT?

One of the most compelling books I have read on this topic is Made to Stick. The book provides three core elements of a good story:

  • Great stories are simple. They make it simple for the reader to understand the core message. The key to simplicity is to prioritize the most important elements and use something relatable for the user as an analogy.

  • Great...

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Originals: a new approach to being 10X more innovative


 

Photo by Plush Design Studio on Unsplash
 
 

The original Originals video from Apple paints a vivid picture of what innovators are like. They are “the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently—they’re not fond of rules…”

But what if our assumptions about innovators was very wrong? What if the innovators were very much like the rest of us, with some key differences? And what if we—the ordinary people—could be a lot more original and innovative in our day to day?

That is the premise of the book Originals by Adam Grant.As a Product Manager, and as an Entrepreneur, it is one of the most valuable books I have read in the past several years. Not only did it make me think of Originals in a new way; it provided a lot of actionable advice that I can apply as a Product Manager today.

Cliff notes

 

  1. Being original is a choice .Successful...
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